Event Attendee Tracking via UHF RFID

Jan 2018 – Apr 2018 · PRMconnect

Over 200 IoT-enabled RFID antennas and an Azure streaming pipeline that processed over 1.7 million tag reads across a 3-day conference.

Goals

On an opt-in basis, passively track the movement, content interaction and dwell times of approximately 2,500 attendees over a multi-day tech conference
Combine data from active (direct interaction) and passive (proximity detection) tracking into an Attendee Journey, to understand traffic, content interest and customer and prospect engagement in real time

A tiered approach to data collection and aggregation.

200+ IoT-enabled UHF RFID antennas
Local proxy servers to aggregate and cache antenna data, delivering the data to the cloud in real time as connectivity and bandwidth permitted
Azure Event Hubs and Stream Analytics performing raw and windowed aggregate capture and analysis
Area-, device- and content-specific Stream Analytics queries, based on antenna capabilities and interaction goals
Azure SQL Server, Table and Queue Storage data sinks feeding dashboards, grid detail reports, and integration with data from active bar code scanning

Processed and analyzed over 1.7 million tag reads over 3 days
Detected and reported over 50,000 distinct interactions
Reported, in real time, areas of interest where both traffic and dwell time exceeded average
Blended data from active and passive scanning into a unified reporting system