Eloqua, Salesforce and Marketo Connectors
2013 – 2014
- Eloqua
- Salesforce
- Marketo
Self-service connectors that let users import leads directly from a third-party system into CRM and marketing automation platforms.
Overview
Starting with an Eloqua (later Oracle) self-service cloud connector, a series of connectors was built that let users directly import leads from a third-party system. The Salesforce and Marketo connectors followed, each based on the earlier work.
Each solution included secure authentication, a field mapping and campaign configuration UI, and asynchronous batch processing with status updates.
Timeline
- Eloqua, Dec 2013 – Jan 2014
- Salesforce, Jan 2014 – Feb 2014
- Marketo, Feb 2014 – Mar 2014